⭐ 3.5 / 5

Not bad, not brilliant—like a supermarket chook, it’ll fill the bowl, but don’t expect fine dining. Clean enough for daily feeding, but the vague bits and filler fluff keep it from rising to the top shelf.

The Quick Bite

This chicken kibble’s a decent all-rounder—chicken meal leads the charge, and there’s enough fish oil, prebiotics, and antioxidants to tick the functional box. It’s got a decent omega balance (7:1) and calorie count (356 kcal/100g), making it fine for daily feeding. But it’s not winning any transparency awards—generic poultry oil, vague "natural flavours," and a “seasonable veg mix” raise a few eyebrows. Toss in wheat, sorghum, and some chickpeas for padding, and you’ve got a feed that does the job—but won’t blow your socks off.

What It Gets Right

✔️ Named meat meal (chicken) as the primary protein
✔️ Functional support from fish oil, prebiotics, and antioxidants
✔️ Moderate calorie level (356 kcal/100g)—suitable for most adult dogs
✔️ No flagged artificial preservatives or colorants

Where It Falls Short

❌ Chickpeas appear early in the ingredient list, slightly reducing protein purity
❌ Poultry oil is a generic fat source—low transparency and possible quality concerns
❌ Contains moderate fillers like wheat and sorghum
❌ Vague terms like “natural flavouring” and “seasonable vegetable mix” reduce clarity