⭐ 3.7 / 5

Not flash, but fair—like a meat pie while watching the footy, it’s not fancy, but it hits the spot. Bit of filler and some mystery bits, but it’ll keep your dog ticking over without breaking the bank.

The Quick Bite

This beef-based kibble keeps things simple—and pretty solid. With named meat meals, beef tallow, and fish oil, it brings reliable protein and good fats to the table. A 7:1 omega ratio supports skin and coat health, and modest functional extras like prebiotics and antioxidants give it a helpful nudge. The downsides? Chickpeas pop up early, which waters down the meat score, and vague terms like “natural flavouring” and “vegetable mix” don’t win points for transparency. Wheat and sorghum add bulk, but if you’re after a balanced, budget-friendly option that skips the dodgy additives, it’s a fair go.

What It Gets Right

✔️ Protein from named meat meals (beef and chicken)
✔️ Quality fat sources like beef tallow and fish oil
✔️ Moderate functional boost with fish oil, antioxidants, and prebiotics
✔️ No artificial colors, flavors, or preservatives
✔️ Balanced calorie content at 361 kcal/100g—suitable for adult maintenance

Where It Falls Short

❌ Chickpeas are the only plant protein, but still rank high—reduces animal protein purity
❌ Ingredients like “natural flavouring” and “seasonable vegetable mix” reduce transparency
❌ Wheat and sorghum contribute carb-heavy filler content