HIGH ENERGY Fuels active dogs, supports pregnancy and lactation
OMEGA 3 and 6 PLUS ZINC The maintain a healthy skin and coat with reduced coat scale
FERMENTABLE PREBIOTIC FIBRE Helps support a balanced gut microbiome plus a highly digestible formula promotes healthy digestion, ideal stool quality and reduced stool odour
FREEZE DRIED GREEN LIPPED MUSSEL POWDER Source of Chondroitin and Glucosamine to help manage joint health
NO ARTIFICIAL Colours or Flavours
NO ADDED Wheat, Whole Corn, Soy & Beef
SUITABLE FOR PREGNANCY/ LACTATION Nutrient dense and highly digestible to support the demanding life stage of pregnancy/ lactation
Chicken Meal comes first, with Turkey Meal adding a second clearly named animal protein.
Chicken Fat provides a named animal-fat base, while Sunflower Oil adds some variety.
Inulin and Dried Beet Pulp support digestion, while Green-Lipped Mussel Powder adds joint and mobility support.
the trade-off
Maize Gluten at #3 can raise the protein figure without adding more animal-derived protein.
Rice and Sorghum sit high in the list, yet neither offers the whole-food quality of better carbohydrate choices.
No fish or algae oil is declared, so the fat profile misses a direct marine omega-3 source.
Why it scored this way
OPEN EACH ROW FOR THE RECEIPTS
ANIMAL PROTEIN82⌄
WHY 82?Chicken Meal leads, with Turkey Meal adding another named animal protein. However, Maize Gluten at #3 can also raise the protein figure, so the headline percentage is not coming from animal ingredients alone.
What animal proteins are used?
Chicken MealTurkey Meal
Chicken Meal provides the leading animal protein, with Turkey Meal adding a second clearly named source later in the list.
Does animal protein come first?
Yes
Chicken Meal is the first ingredient, so a concentrated, clearly named animal protein leads the recipe.
Any protein-boosting plant concentrates?
Maize Gluten
Maize Gluten is a concentrated plant protein. It can raise the protein figure without adding more animal-derived protein, which weakens the overall protein base.
CARBOHYDRATES68⌄
WHY 68?Rice and Sorghum are familiar grains, but neither is a standout whole-food carbohydrate. With both near the top of the list, they form a noticeable part of the recipe.
What carbohydrate sources are used?
RiceSorghum
Rice at #2 and Sorghum at #4 are the two carbohydrate sources assessed in the recipe's top seven ingredients.
What is the source quality?
Good
Rice is the better part of the pair. Sorghum is a familiar grain, but neither brings much ingredient variety.
How prominent are the carbohydrates?
Moderate
Rice sits at #2 and Sorghum at #4, giving two of the recipe's most prominent positions to grains.
Ingredient-list prominence is not an estimated nutritional carbohydrate percentage.
FAT PROFILE77⌄
WHY 77?Chicken Fat gives the recipe a strong named animal-fat foundation, and Sunflower Oil adds some variety. The missing piece is a declared fish or algae oil for direct marine omega-3 support.
Main fat source
Chicken Fat
Chicken Fat is clearly named at #5 and supplies the recipe's main fat foundation.
Supporting plant oil
Sunflower Oil
Sunflower Oil adds another fat source, but it mainly supplies omega-6 rather than the marine omega-3 found in fish or algae oil.
Fish or algae omega-3
None declared
No fish or algae oil appears in the ingredient list, so the recipe receives no credit for a direct marine omega-3 source.
HELPFUL EXTRAS60⌄
WHY 60?Dried Beet Pulp supports digestion, while Inulin adds prebiotic support and Green-Lipped Mussel Powder targets joints. The latter two appear after Salt, suggesting relatively small amounts.
How useful are the extras?
Solid
Dried Beet Pulp adds digestive fibre before the Salt marker. Inulin and Green-Lipped Mussel Powder follow later, supporting gut health and joints in likely smaller amounts.
What areas do they support?
2 areas
Two areas: digestive support from Inulin and Dried Beet Pulp, plus joint and mobility support from Green-Lipped Mussel Powder.
Label honesty
95
WHY 95?Most recipe-defining ingredients are named clearly, with Natural Flavour (Chicken) the only meaningful patch of uncertainty. Chicken Meal at #1 also clearly backs the Chicken name promoted on the product.
How clearly are ingredients named?
Very clear
Very clear overall. Most scoreable ingredients are specifically identified; Natural Flavour names Chicken but does not disclose its full composition.
Does it deliver the advertised protein?
Clearly delivered
Clearly delivered. Chicken Meal is the first ingredient and directly supports the Chicken protein promoted on the product.